Moon NFT Marketplace
iOS App / NFT Marketplace
In collaboration with a cutting-edge digital art startup, we embarked on a groundbreaking venture to revolutionize the NFT marketplace business. With a design-first approach, our mission was to craft an unparalleled visual language for an innovative NFT marketplace app, poised to transform the digital art scene. Our esteemed client, Moon NFT Marketplace, held a visionary vision to challenge the existing landscape and provide artists with a powerful platform to showcase their digital masterpieces.
Date
October 2022
Role
UI Designer
Team
Kimberly Wang
Deliverables
New visual language for Dig/Art
Fully designed flow in High Fidelity
UI library
Functional Figma Prototype
{ Project Goals }
Our objectives were two-fold: to refine the visual aesthetic and ensure seamless scalability across various devices. We aimed to address the challenges faced by existing NFT marketplaces and create a distinct and captivating user experience that would delight artists, collectors, and casual users alike.
{ Research and Discovery }
Through a meticulous research process, we conducted user interviews with artists and collectors, delving into their aspirations and pain points. Competitive analysis of renowned NFT platforms like OpenSea, Rarible, and Foundation provided valuable insights into industry trends and user preferences. This comprehensive research formed the bedrock of our design decisions.
{ Moodboard }
To kickstart the design process, I thoroughly analyzed the existing NFT apps in the market landscape. I needed to ensure that the styling and visual aesthetics of the new app for Moon would be distinctive enough to make a lasting impression while remaining aligned with the brand's established elements.
Drawing inspiration from various sources, I explored diverse elements such as colour, shape, and form to develop a visually captivating concept. Throughout this journey, I sought valuable feedback from peers, ultimately leading me to embrace the vibrant and lively appearance of the initial design concept.
{ Concept Exploration }
{ Scaling Design }
I intentionally infused many vibrant colours across these screens to amplify the concept of a visually delightful and joyful experience. By incorporating stroked images, I aimed to create a visual framework that contains the artwork and allows for dynamic and ever-changing components. This approach adds to the overall sense of lightness, brightness, and fun, bringing the design language to life engagingly and dynamically.