Instagram Profile Recreation

A Fresh Take on a Familiar Platform - Redesign challenge for a packaging company's Instagram profile.

Instagram provides a significant connection between businesses and their target audience. In this project, I took Instagram's recognized home page layout and improved it with thoughtful UX/UI changes while keeping its simple essence.

Date
May 2021

Role
Visual Design
Interaction Design
Accessibility

Team
Kimberly Wang

Deliverables
Wireframes
Prototypes
Webpage Mockup

{ Wireframes: Building the Foundation }

My wireframing process focused on three key objectives:

  • Determining optimal layout for different content sections

  • Creating a logical content hierarchy

  • Enhancing the original design for improved user experience

I began by analyzing Instagram's basic structure and exploring different navigation options. During my research phase, I gathered inspiration from various sources, including Pinterest, where I discovered an approach that offered a fresh perspective. This insight helped me develop a wireframe that would serve as the foundation for the design.

I implemented a grid-based layout in Adobe XD to ensure the design would be responsive across different devices.

{ Prototypes: Adding Visual Identity }

For the color palette, I drew inspiration from Instagram's iconic branding, incorporating these colors strategically within the navigation and metrics displays. While subtle, these color choices add character to the interface while maintaining a professional appearance.

Accessibility was integrated from the beginning, the color scheme was carefully selected to accommodate various forms of color blindness, making the interface more inclusive for all users.

I selected Proxima Nova for typography, the same font family used by Instagram. This choice maintains familiarity while providing versatility across different text elements throughout the interface.

{ Implementation: From Design to Reality }

After finalizing the design phase, I brought the concept to life using HTML for structure, CSS for styling, and JavaScript for interactive elements. I added subtle background patterns as finishing touches that enhance the visual experience without overwhelming the content.

The result is a refined Instagram profile that balances aesthetic appeal with functional design. The final product demonstrates how thoughtful improvements can enhance user experience while respecting the platform's established design language.

Feel free to explore the complete interactive experience on the demo site.