Habitual

Create a seamless and engaging mobile shopping app that promotes healthier lifestyles through user-centered design and enhanced shopping experiences.

Habitual is a transformative mobile shopping app that empowers users to prioritize their health and wellness goals, delivering a seamless and personalized experience for a healthier lifestyle.

Date
July 2023

Role
UX/UI Designer

Team
Kimberly Wang

Deliverables
User Persona
User Journey Map
Sitemap & User Flows
Wireframes
Prototypes
Design System

{ Project Background }

I had the incredible opportunity to collaborate with Bruno, a visionary representative from Keiko Corp., a rapidly growing tech giant. Bursting with enthusiasm, Bruno shared his ambitious idea of creating a new product to challenge Amazon's shopping experience. While recognizing the room for improvement in the existing design, Bruno sought a UX/UI designer like me to spearhead the creation of their mobile and web presence for this game-changing venture. It was an exciting challenge, as the heart of this project lay in solving their pain points and delivering a shopping experience that would effortlessly enrich customers' lives.

{ Project Goal }

The project's goals included creating an enhanced, customer-centric shopping experience with innovative features, seamless cross-platform functionality, and a focus on accessibility and data security.

{ Research Discovery }

In the research discovery phase, my task was to thoroughly understand Bruno's vision and Keiko Corp.'s objectives. I delved into the pain points and shortcomings of Amazon's shopping experience, identifying areas for improvement. Active listening and effective communication with Bruno and the team were vital to grasp their requirements, preferences, and desired outcomes for the new product. As a designer, my expertise played a crucial role in taking their ideas and wowing them with innovative and user-centric design solutions. Empathizing with end-users and conducting comprehensive market research allowed me to gather valuable insights to inform the product's design and create a shopping experience that stands out from the competition.

Research Goals

  • Identify the specific needs and preferences of potential users for Bruno's shopping app, understanding what features and design elements are valued most.

  • Assess the usability and user-friendliness of Amazon's mobile app to incorporate best practices and streamline the shopping experience in Bruno's app.

  • Conduct a thorough analysis of other e-commerce shopping apps, including Amazon's app, to identify successful features and design elements that can be integrated into Bruno's app while providing a unique value proposition.

{ User Persona }

{ User Journey Map }

{ Sketches }

{ Sitemap & User Flows }

{ Wireframes }

{ Prototypes }

Navigation.

Remove an item from your wishlist.

Finding a product.

{ Visual Design }

{ Design System }

During the project, I took a holistic approach, considering the entire product life cycle and the future growth of the mobile platform. To ensure consistent, efficient, and scalable design and development, I proactively initiated the creation of a preliminary design system. This design system served as a powerful strategy, organizing teams to work cohesively and enabling me to produce high-quality products consistently. It went beyond being a visual artifact, becoming a crucial tool for achieving success in my endeavors.

{ Final Deliverables }

{ Reflection }

Throughout this project, I faced challenges in finding the right balance between innovation and familiarity and aligning diverse stakeholder perspectives. Despite the obstacles, I achieved successes by delivering a seamless and intuitive shopping platform with personalized recommendations and an easy checkout process.

The project taught me the importance of effective communication, user research, and iterative design based on feedback. I also recognized areas for improvement, including conducting more extensive user research and implementing design systems early.

Working on this transformative project has enriched my expertise and passion for creating exceptional user experiences. I take immense pride in the results I achieved and look forward to pushing the boundaries of design innovation in the future.